Digital Marketing Growth

1991 economic reform open the door for a new chapter in India’s history as the Indian market was open to the World. Internet service in India began in 1986. It was made available to the general public on 15 August 1995 and the era of the internet begins in India.

We have not looked back as of 2020 and the digital marketing growth is touching a new high year on year. There are 700 + million active customer base, comprising 50% of the population active on the digital platforms. Half a billion-plus internet customers make India one of the largest and fastest-growing markets for digital consumers.

The world is changing fast and technology is taking the lead in all aspects of life. Today everything is transforming into digital – BFSI, FMCG, entertainment, health, real estate, and even currencies. Looking at digital marketing growth, everything is moving towards a digital platform to promote their product and services. And to survive the challenges of digital marketing brands need to keep up with the latest trends and technologies.

To successfully reach your target customer base is no longer just publishing ads on TV and print media. To keep up with the ever-changing market, digital marketing experts have to keep pace with the evolving tech trends and focus on digital marketing revenue growth.

Digital / Online Marketing

It is one of the components of marketing that uses online internet-based digital technologies such as computers, mobile phones, and other digital mediums and platforms to promote your products and services.

Digital Marketing

Online Marketing importance in the current market

Digital markers connect to its customer when he is online. It is effective in almost all business sectors. It connects businesses with customers when they are on Google through SEO & PPC on social media with social media marketing and through email with email marketing banner ads and so much more.

With the increase in technologies, the world is rapidly changing with the emergence of new trends, services, and needs. Different digital marketing opportunities are keeping customers up-to-date on the latest trends going in the market. The customers are being kept well informed in advance of any new product or service launch. All of these functions can easily be taken care of online as well, making the process simpler and smoother.

Online Marketing Success

Digital marketing growth is phenomenal. It is taking over the traditional marketing channels. The Internet has enabled businesses to interact with targeted audiences in real-time with customer convenience. After COVID19 customers more often started to engage and interact with one’s brand or business.

Electronic media and internet marketing help a company keep a cleaner image. It helps reduce the cost of marketing as well in comparison to traditional marketing. The cost of using blogs, links, and banners online is quite economical. Regular methods of advertising like print, radio, and television are expensive.

Growth

Continues Evolving Online Marketing 

Digital marketing is continuously evolving and changing with new consumer habits and demands. It will require innovative use of technology, robust marketing strategies, quick adoption of changing consumer demand, and creative ideas to drive online consumer engagement and lead generation.

Digital marketing technology will evolve with ever-evolving new tools. It will allow marketers to better convert leads, generate personalized content, and track results. In simple words, marketing automation will be the only way to do digital marketing effectively in the future and rise above your competitors. You can learn digital marketing to transform your business.

Digital marketing will increasingly need to be hyper-personalized, one-to-one, real-time, and more technology and data-driven. Now digital marketing is fully morphing into customer advocacy.

Digital Business Is Becoming Trendy

Digital transformation makes more data available to businesses and they can analyze and meaningfully process it more efficiently. Implementing technology-driven products and services has helped in improving processes and help in enhancing the productivity of the staff. It enabled open and smooth communication between different teams and departments of the organization.

Digital Dominant Trends:

  • Chatbots software can help customers by automating conversations and interacting with them through messaging platforms.
  • Personalization interactions to meet your customer’s unique and individual requirements.
  •  Multichannel Marketing Hubs
  • Voice Search
  • Artificial Intelligence & Block-chain Technology
  • Machine Learning
  • Influencer Marketing & customer experience
  • And most importantly, Search!

Interactive content brings a shift from traditional text-based content toward dynamic engaging content. It offers users an immersive experience like quizzes and polls.

How Is Online Marketing Changing Business?

  • Cost-Effective Marketing
  • Accurately measurable and real-time analysis of data, they say data don’t lie
  • Higher ROI
  • Target the right customer
  • Maximize your outreach
  • Earn customer’s trust and gain brand credibility
  • Help in lead generation
  • Improved conversion rate
  • Do competition analysis

Digital Marketing Growth

By 2023

The quantities of dynamic Indian web clients will arrive at right around 666 million. Indian digital marketing growth will reach 7 trillion rupees by 2023 as per the global data.

By 2025

The top three key performance indicators (KPIs) for marketing are customer retention, lead generation, and customer lifetime value. By 2025 marketers expect customer retention to drop to second place and lead generation to drop down to sixth priorityCustomer lifetime value will be the main KPI in 2025.

By 2030

The Digital Marketing scenarios by 2030 will be a highly efficient, personal, and interactive experience for consumers and marketers. Targeting specific personality profiles will fade, being replaced by targeting single households or individuals depending on the channel they used.

Digital marketing has helped all types of businesses small or big. The business has flourished by applying different tools and techniques in its marketing strategies and growing business. It has transformed the business on a global level and most of the changes brought in are positive. Avail all benefits of digital marketing by implementing sound marketing strategies which address your business need and help in growing your business locally and globally.

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